After quickly providing solutions to their initial asks we provided a conversion rate optimization audit. This effort identified site performance as well as user experience opportunities. While resolving site performance issues, we also presented new designs for a few of the critical experiences on the site back to the Victrola team. The designs, once approved, were tested real-time using an AI empowered A/B/n testing tool in our toolbox, giving us an opportunity to test and refine with real customer engagement data, providing confidence for a maximum ROI prior to implementation. We then implemented the winning designs and user experiences within their Shopify theme 2.0.