Looking for the best in class headless solutions?

ultra commerce logo


Ultra Commerce is an ALL IN ONE headless e-commerce platform with no license limit to number of brands you can launch (consumption model). If you let us drive the process, we’re talking 8 weeks to live.

BOOK A CALL with us to discuss next steps!

Gatsby Logo

OK with static site generation?

Looking for an alternative headless go to market solution?

Gatsby and Shopify play well together and could work nicely for you (especially if you have a smaller catalog/product list). Fast time to market, lightning fast and completely customizable.

Want to find out more? BOOK A CALL with us to discuss.

Hydrogen Logo


The official, Shopify-powered approach to headless storefronts.

Hydrogen is a React-based framework for building dynamic, Shopify-powered custom storefronts. This is easily considered one of the best approaches if you are currently using (or considering) Shopify Plus and is an especially efficient way to go if you are considering headless.

BOOK A CALL with us to discuss next steps!

There's a LOT of info already out there about headless. But since you're here, what is headless Commerce?

Headless commerce architecture is the decoupling of the front-end presentation layer of a website from the back-end ecommerce functionality. Developers can utilize their front-end technology of choice to deliver high-quality content experiences and plug in an ecommerce solution on the backend that manages all commerce functionality.

Headless Commerce

Benefits of headless Commerce

Headless Commerce has a lot of advantages that help your website behind the scenes. Here are few of them:

1. Flexibility and familiarity for developers. Increased flexibility and development speed.
- By decoupling the frontend and the backend, headless eCommerce allows
making whatever modifications you want, without the fear that your website will
slow down.
- Since the frontend and the backend of the headless eCommerce site are
independent of each other, the development team can apply new functionalities
and integrations faster. Development speed is increasing because many
changes of the user interface do not have to be done on the backend.
- Flexibility of development allows amazing UX / UI which have a positive influence
on the conversion rate.
- Headless commerce enables brands to choose the ecommerce platform that works best as the engine for their online store while also working with the frontend of their choice, be it a CMS, a DXP, a PWA or a custom solution.

2. Advanced technologies to create visionary, fast websites.
- Headless allows for more flexibility in content delivery because you can connect a CMS, DXP, or Internet of Things device (IoT) that is specifically designed for creating content- or experience-led commerce. You can then swap out the front-end without affecting the backend operations.

This method allows for a much faster delivery than traditional ecommerce
platforms and lends itself to a better customer experience.

3. Speed to market for international, omnichannel GTMs.
A headless solution is easily replicable across the board, optimized for international SEO and connected to the overall data orchestration infrastructure.

4. Better SEO performance
- SEO is the process of improving your rank in search engines to help potential
customers find your marketplace. With headless Shopify you have full control
over your SEO tactics. A high position in search engine has a major impact on
the number of visitors.
- One of the most important things is your site speed. Google has indicated it as
one of the factors used by their algorithm to rank pages. With a headless solution
you can fix performance issues that cannot be solved while using standard
Shopify storefront.

5. Conversion rates and lower customer acquisition costs.
Headless is an effective way of reducing these costs because your brand can use a
content- or experience-led strategy to draw in organic traffic instead of relying on paid
advertising. Dynamic and smooth customer experiences also help increase conversion rates.

The biggest drawbacks of headless commerce

1. Headless commerce can be expensive
- You may need to invest in developer or infrastructure costs that can add up
quickly. If you aren’t looking for a large investment, headless commerce may not
be for you.

2. It’s another tool that requires oversight
- Headless commerce isn’t just expensive to implement, it can also be costly and
complicated to manage.

3. Headless commerce limits native functionality of the e-commerce platform
- Some key features, like how promotions are displayed, can be limited with a
headless commerce configuration. Functionality is limited to whatever your CMS
supports, so be sure to investigate. Confirm that your CMS allows for 3rd party
tools, the ability to have federated search with content and product results and
the ability to connect to an eCommerce solution for products, catalogs, pricing
and promotions. Where there are gaps, custom development will be required to

other considerations

Is Shopify Plus headless?

Shopify Plus Logo

Shopify Plus uses a hybrid, or retrofitted, approach that allows retailers to attach its storefront API to a monolithic platform architecture. It provides only the frontend and transactional ecommerce data, so a retailer needs to attach a backend content management system (CMS). Many Shopify Plus retailers taking this approach opt to pair Shopify Plus with a Contentful CMS.

Is BigCommerce headless?

BigCommerce Logo

BigCommerce has decoupled the presentation layer from its ecommerce backend, opening up its cloud-based platform to APIs and allowing retailers to use an alternative CMS such as WordPress, BloomReach, Sitecore, and Adobe Experience Manager.

It offers all of its new features as APIs first so that developers can incorporate them into their platforms and access functions such as catalog management, cart creation, order management, and checkout. As well as a storefront API allowing retailers to customize their consumer content, BigCommerce offers a checkout API and SDK for customized sales processing, and a widgets API for customized site merchandising.

I'd like to add that we are proud Contentful partners, should this be a CMS you'd like to consider with your headless build. Our headless development team will also build custom headless solution to fit your needs.