Our story: WHY we built Bighorn Web Solutions. Learn more →
Our story: WHY we built Bighorn Web Solutions. Learn more →
Most migrations lose up to 30% of organic traffic overnight and six figures in revenue before anyone notices. We run replatforms as a revenue event, so your new site launches clean and keeps growing.
The launch date passes, the team feels the relief of going live, and then organic traffic falls off a cliff. Some brands lose six figures in the first month. Others take a full quarter to recover. A few never get back to where they were. Marketing leaders own the number that drops, and answering what happened, what is being done, and when it will be back is nearly impossible from inside the recovery.
Most of these stay invisible for weeks after launch. Here is where to look.
of organic traffic can vanish on launch day
Missed redirects, broken internal links, and lost page authority quietly bleed away organic traffic on launch day. Google reindexes on its own timeline, so recovery takes months — not days.
Payment, tax, shipping, and promo logic all have to behave exactly as before. When one is slightly off, revenue bleeds in real time and no one catches it on day one.
A 0.2-second shift in load time can drop Core Web Vitals from Good to Needs Improvement — pulling SEO and conversion down across the whole funnel.
Analytics, pixels, and attribution tags break silently. The site still works, but the dashboards you are using to monitor the launch are quietly wrong.
Corrupted customer records, order history, and loyalty status send returning customers into walls and create orders that do not reconcile to the back office.
The work that protects revenue happens before anyone clicks the new site: validating the operations behind the storefront, mapping every URL and redirect, retiring the customizations that should not come along, and baselining the numbers we will be held to. The same senior team owns it from that first baseline through 90 days post-launch, accountable to the traffic and revenue targets we agree to protect before the project starts.
Baseline traffic, conversion, revenue, and the operational metrics your back office runs on. Map every URL to its new home, audit every integration for what could break, and decide what to migrate, rebuild, or retire with the full picture of what each choice costs to maintain. The redirect plan is built and tested in staging before anything goes live.
Staging mirrors production closely enough that what passes testing works on launch day. Every integration is validated against real data, every checkout and payment path is run end to end, and every operational workflow is pressure-tested. Where it makes sense, we phase the rollout to catch issues on a small slice of traffic first with a rollback plan ready to execute.
The first 60–90 days are where most of the quiet damage shows up, and where most teams have already moved on. We run daily checks on traffic, conversion, and revenue against the pre-launch baseline, with alerts for the regressions that do not throw errors but cost money then move from stable to growing.
The people who baseline your metrics are the same ones monitoring them after launch. Accountability does not get handed off.
Most revenue breaks in the integrations. We build and validate those connections, which is exactly where other agencies leave gaps.
Redirect mapping, internal-link integrity, and Core Web Vitals are planned before launch, not patched after traffic drops.
Senior-level Magento, Adobe Commerce, and Shopify Plus engineers who have run this across dozens of brands, so the answers get specific.
Bighorn Web Solutions LLC's work resulted in improved UI/UX, conversion rates, page load times, and customer feedback. The team consistently delivered on time, provided constant updates, and promptly responded to needs and requirements. Their excellent communication and results stood out.
Bighorn Web Solutions LLC tripled the client's conversion rates through their work, delivered a fully automated ERP integration, and provided support with CMS updates. The team adhered to the timeline and budget, offered suggestions and a hands-on approach, and was communicative and proactive.
Bighorn Web Solutions LLC has provided the client with a test site link to monitor progress and inspect any existing bugs. The team has delivered quality experiences and has managed with professionalism. The team's expertise has resulted in a quick and efficient partnership with the client.
The engagement has reduced manual errors and processing time by over 30%, resulting in higher conversion rates and average order value (AOV). Bighorn Web Solutions LLC has completed all tasks on time and communicated promptly. They are proactive, transparent, and solution-focused.
If a team cannot answer these with specifics, that is your answer.
Inventory, pricing, promotions, tax, shipping, and order processing all have to work exactly as they did before. We walk you through how each is validated in staging, with named test cases and named owners. “We’ll test it” isn’t an answer.
ERP, PIM, OMS, CRM, and marketing connections are where revenue actually breaks. Each is validated against real data before launch.
Every migration needs one: what triggers it, who makes the call, how fast it happens, and what state the data lands in. We describe ours without scrambling.
Custom code is fine where it earns its keep. The more the build leans on bespoke development, the harder it is to maintain, scale, and hand off so we’re deliberate about it.
Not “the site is live.” Revenue, conversion, traffic, and operational metrics measured against the pre-launch baseline defined before any code ships.
If you are scoping a replatform, we run a 20-minute review that pressure-tests where revenue could leak during your migration. No pitch, just a specific read on the risk while it is still cheap to fix.