7 CRO Strategies to Boost Your E-Commerce Sales
You do not need a full site redesign or a bigger ad budget to boost e-commerce sales. Most brands are sitting on overlooked opportunities that can move the needle for conversions right now. Conversion rate optimization is about making your current traffic work harder. A small improvement can have a big impact: for example, according […]
Your Ecommerce Data is Lying to You: How to Fix Broken Analytics and Make Smarter Decisions
Are your ecommerce decisions guided by real insights or by broken, incomplete data? You’re not alone: 82% of marketers admit they struggle with data quality or integrating information from different sources, leaving them with blind spots that cost sales. Our latest infographic reveals the key analytics gaps most brands overlook, the CRO metrics that actually […]
Your Chatbot Isn’t a Closer: How to Make Live Chat Actually Help Customers Buy
Most e-commerce chatbots today are glorified FAQ machines, and your customers know it. If your chatbot only spits out shipping times and return policies, it’s not selling; it’s stalling. To turn live chat into a true sales asset, your approach needs to go beyond scripts and canned responses. Our latest guide lays out five actionable […]
Why Shoppable Video Isn’t Just a Trend and How to Use It to Grow Sales
Shoppable video isn’t a fad. It’s quickly becoming one of the most effective ways to turn browsers into buyers. Scroll through TikTok, Instagram, or even Amazon, and you’ll see people discovering and buying in real time, right from the video itself. Livestream shopping is already a multi-billion dollar engine in other parts of the world. […]
How to Tailor Ecommerce Experiences That Boost Conversions
Personalization is everywhere in ecommerce. And yet, most brands either miss the mark completely or take it too far. The result? Experiences that either feel generic or straight-up intrusive. Think: greeting someone by name who’s never logged in, or showing the same pair of boots they glanced at once on every channel for a week. […]
Turn Your Search Bar into a Sales Machine: Why Site Search Is Your Hidden Revenue Driver
Your customers are telling you exactly what they want right in your search bar. So why are most e-commerce brands leaving that data (and revenue) on the table? With 43% of visitors going directly to site search and those users being up to 4x more likely to convert, optimizing this feature isn’t optional—it’s essential. Our […]
ShopTalk 2025’s 6 Bold Truths About E-Commerce’s Future
The future of e-commerce isn’t on the horizon—it’s already taking shape. At ShopTalk 2025, six bold truths emerged that every retailer needs to know to stay competitive in a rapidly shifting digital landscape. From the rise of discovery-led shopping to the critical role of real-time data and AI-driven experiences, tomorrow’s top brands are already laying […]
Is Your E-Commerce Strategy Ready for the Future?
Is your e-commerce strategy built to thrive in the years ahead—or are you falling behind? Based on insights from Shoptalk 2025, our latest checklist helps you future-proof your online store by focusing on what matters most: personalization, AI integration, omnichannel consistency, and more. Whether you’re a Shopify or Magento retailer, this resource outlines the six […]
What Shoptalk 2025 Just Told Us (Loud and Clear) About the Future of E-Commerce
Ah, Shoptalk. The annual retail reunion where marketers, technologists, dreamers, and caffeine-fueled founders descend on Las Vegas to talk about how to sell more stuff, smarter, faster, and with better margins. This year’s 2025 edition didn’t disappoint. If you didn’t make it (or were too busy at the blackjack table to attend the keynotes), don’t […]
How E-Commerce Brands Can Maximize Sales Through Social Commerce
Imagine you’re scrolling through Instagram or TikTok and see a product that catches your attention. Maybe it’s a pair of sneakers, a kitchen gadget, or a skincare set. A few taps later, you’ve bought it without ever leaving the app. That is social commerce in action, and it is fundamentally changing how people shop online. […]
